Many bloggers strive to drive as much traffic to their blog as possible. If people can’t find your blog, they can’t read your blog posts. Gaining as much traction online as possible will help you grow your reader count and the constant traffic to your website. If you have been having trouble getting people to your blog, do not worry! You are not alone. Most bloggers work really hard to gain the traction that they dream of. Here are a few easy tips to gain more traffic to your blog.
Writing Quality Content
When it comes down to driving traffic to your blog, you want to make sure that your blog is full of good quality content! You want it to immediately catch your reader’s eye and keep them coming back for more. If you find that you are not getting a lot of traffic to your site, the first step is to look at your past blog posts. See if they are topics that your readers are going to be interested in. Are they too short? Are they up to date? What is the quality like? One of the best parts about having content that is already written is that you can always update your old blog posts to make them current and more interesting. The main ideas are there, you just may need to do a bit of updating. Plan out your upcoming blog post topics to ensure that your readers are going to love them. If you are thinking of topics randomly, you may find yourself just hitting publish on something that you aren’t 100% proud of. Creating an editorial calendar will help you plan out your content in advance.
Sharing Old Content
Since we are on the topic of old blog posts, did you know that you can share old content again and again? It may seem like you only have to share your newest blog posts each week, but your old content is gold and your new readers can really benefit from it. The chance that everyone has read every single blog post you have ever written is rare, so it’s important to let your readers know about your favorite posts! Whether you want to share a few blog posts in your monthly newsletter or on social media, it’s important to keep sharing those older posts. It may even inspire you to write some new posts about similar topics.
Using Images That Are Shareable
The images that you put with your blog posts should be clear, interesting, and shareable! If you are sharing your blog posts on Pinterest, you want to make sure that you are using the correct size for the platform and that the image is good quality and most importantly, interesting. If you are constantly sharing images that are blurry and boring, it won’t make a potential reader want to click on the photo. If you need images, there are many lifestyle photographers out there for hire. You can also use stock image websites like Pexels and Unsplash, that offer free stock images. The only bad part about using free stock websites is that many other bloggers may be using those exact images too. If that is an issue for you – be sure to check out any membership sites or look into creating your own photos. There are so many different options when it comes to using images, find one that works best for you, your budget, and your brand.
Sharing on Social Media
Social media is a great tool to use when it comes to sharing your content. Find the platform that your readers are on the most and start building your presence. Find a posting schedule that works for you and interact with your readers as much as you can. Social media is all about being social so try not to be overly salesy. You want your audience to feel connected with you and to be excited about your next blog post. Interact with your following is a great way to get to know your readers and what they want to see from you. You can even mingle with fellow bloggers and form relationships with them as well.
Joining Facebook Groups
Speaking of social media, did you know that Facebook groups are a fantastic way to share your content? It may seem a little crazy but groups are a great way to not only interact with your readers, fellow bloggers, but you can share your blog posts that are relevant to the topic of the group. Depending on the rules of the group, you may be able to share your latest posts on specific days, share your social media links and even collaborate with other bloggers. Facebook groups are fantastic for networking! You may see many people asking a lot of questions that are related to your blog posts. It may be a good idea to share your blogs if the content is related to the question and that the person can benefit from. Pay attention to your groups and see how your content can help!
Growing a blog following is hard work but I promise if you put the work in, the followers will come. Make sure that your quality is there and that you are sharing it in the right places. When you put the work in and stay consistent you will find that your reader count will start to grow. These tips will help you gain more traffic to your blog. What is your favorite way to share your posts with the world?