Social media is one of my favorite ways to promote my blog. It may seem overwhelming but I promise, it’s not! There are so many great tools out there such as schedulers to help take the overwhelm out of the process and stay consistent with your posting. There are endless options and opportunities in the world of social media and the only way to take advantage of that is to be present and active on the platforms. Here are 5 must-have platforms that will help your blog grow!
There are so many ways to promote your blog on Facebook. The obvious way is to post consistently on your blog’s page. Keeping your audience updated with recent posts and interacting with them on a regular basis will allow you to grow your connection with them. Encourage your audience to interact with you by asking questions. You can even join Facebook groups that are related to your blog. Some groups have strict rules about when you can promote yourself so be sure to read the rules when joining. Most groups will allow you to post once a week and interact with other bloggers on the regular. Watch your groups closely! You may find collaboration opportunities that will help you grow your blog and your network.
Instagram is a fun platform that is photo-based. You can use your captions to tell your story, talk about your blog posts and engage and interact with your readers. Be sure to use interesting photos that are clear! Instagram is all about the images, that is what will catch potential readers. You can use a few different schedulers like Later or Buffer to help you plan out your content ahead of time. Not only can you engage with your followers through posts but you can also use your stories to get a bit more personal. Whether you want to use your stories to talk about behind the scenes of your blog or sneak peeks, it is totally up to you what you post!
Like Instagram, Pinterest is all about images. You want to make sure that you are using the correct size, vertical images will do better than horizontal. Be sure to use creative and interesting images that will entice potential readers to click on it. Pin your own content as well as fellow bloggers content. Anything that you think is suitable for your readers and that they will benefit from. You can also look into joining group boards. There are so many niche specific boards and joining them will help ensure that you expand your reach to potential readers.
You may be wondering how you can use Twitter to promote your blog and I am here to tell you there are so many different ways! One way to get your tweet noticed is to attach a creative and capturing photo. Using an interesting photo will help get your tweet noticed. Using hashtags that are relevant to your blog will help you join conversations with potential readers. It will let you have conversations with people who would love your content and it will let people get to know you! Tagging any relevant companies in your tweets or fellow blogger may increase your potential of getting your tweets retweeted.
This is the perfect platform for active bloggers. It will help you grow your readership and share your blog to expand your reach. Remember, the first image in your posts will be the one share on Bloglovin so you may want to plan that out strategically before hitting publish. Be sure to tag posts with any relevant tags to help expand your reach to a new audience. Being able to get your blog in front of new readers is so important! You should also use Bloglovin’ to interact with other bloggers. Forming relationships with other bloggers will help you in the future and even open up some collaboration opportunities in the future.
You do not have to use all 5 platforms but be sure to pick the platforms that work best for you and your readers. Social media is all about being social so you want to make sure it is not overwhelming you to be on there! Have some fun with it and build connections with fellow bloggers and readers.