When it’s time to pick the right theme for your website, you’ll realize there are about a million options out there. Free themes, premium themes, themes based on frameworks, themes with a lot of customization options, etc. Like I said, a million options.
So what’s the best one for your blog?
I believe the Genesis Framework is what you need. Unfortunately, that won’t solve 100% of your problems, because even if you decide to go with the Genesis Framework, you’ll still have to pick a child theme to go with it.
What’s the deal with the framework and why do you need (and what is?) a child theme? Don’t worry, I’ve got you.
What is the Genesis Framework, and why should you care about it?
The Genesis Framework is a bit different than other WordPress themes out there.
Normally, a WordPress theme takes care of both the functionality and the style of a website. That means that whoever is coding the theme has to deal with including all the neat features that a theme should offer. It also means that if that person is not so good at coding, you could have a terrible theme to work with, even though it looks really pretty.
The problem is, how do you know a theme is not coded properly? Before buying it and giving it a test run, you can’t really tell. The best way to figure that out is with reviews, but it’s still quite hard.
So how can you get a quality theme without spending hours researching the person who made it? Make sure it’s built on the Genesis Framework. See, the Genesis Framework is like the frame of a house. It includes only the functionality and has a team full of trusted developers to make sure the code is strong and steady. They are dedicated 100% to making sure you have a solid foundation to build on.
The second part of a website built with the Genesis Framework is the child theme. The child theme is like the paint of your house. It’s what makes it pretty. Some child themes will also have extra functionality, but its goal is to give the website it looks.
Using a combo of Genesis Framework + child theme means that you never have to worry about your website crashing for no reason and not being up to the industry standards when it comes to your website.
What is the Genesis Framework really good at?
If you’re going to pick the Genesis Framework over another theme, you should also know why. Not just trust someone blindly because they tell you that’s what you should do.
They are not going anywhere and will always answer your emails
Support is one of the things that can easily ruin your experience with a theme is it isn’t provided. Imagine, you just bought a new shiny theme, install it, and it’s not working. If you can’t get an answer from your theme developer in a couple of days, you just wasted your money. The people at StudioPress are always there to answer your questions and help you get the most out of their framework!
The Genesis Framework is constantly being updated, so you don’t have to worry about hackers
When it comes to website security, the last thing you want is a theme that hasn’t been updated in a year and is full of holes hackers can get through. Keeping all your plugins and themes updated is a crucial part of keeping your website secure, and that’s something you don’t have to worry about with the Genesis Framework.
You don’t have to be scared to update your theme since you won’t lose any of your customizations
The second biggest threat to your website security is you not running the updates. That means that even though there’s a patch out there that can prevent hackers from getting to your website, you’re not using it. If you’re scared of updating your themes because you’ve lost a lot of hard work doing it, you don’t have to worry.
Since all the customization is done on the child theme only, you can safely update the Genesis Framework. It will only affect the functionality part of your website, without messing up the design.
If you need help, there is a massive community behind Genesis that can assist you
The Genesis Framework is a really developer-friendly theme, which means a lot of people out there wrote tutorials about it and explained how they used it. Some of them even create Genesis-specific plugins that you can use to enhance your website. But basically, if you’re stuck and not sure how to modify your theme or if you have a question, there is a massive community out there who can help you out.
It’s lightning fast and SEO optimized
If you want to get new readers to your blog and keep them there, you need a website that doesn’t take ages to load. The Genesis Framework is absolutely amazing at that. Since it doesn’t come with a million options or a visual builder, it’s extremely lightweight. Which means it doesn’t have a bunch of unnecessary things to load. The downside of that is that you don’t have as many options to customize and build your website, but there are ways around that.
The Genesis Framework is also optimized for search engines, which means that you have an extra chance at showing up first in Google compared to someone who doesn’t have an optimized website. You might have a theme that’s ruining your SEO juice and you wouldn’t even know it… Don’t risk that and get the Genesis Framework instead!
That’s why we decided to build our themes on the Genesis Framework
We want only the best for bloggers, and we believe StudioPress provides it. So now that you’ve decided you’re going to go with the Genesis Framework for your blog foundation, it’s time to look at child theme and find one that fits your vibe!
We have an awesome deal for you!
We know that the Genesis Framework is not the cheapest theme around. We want to help new bloggers get the most value out of their hard-earned money, that’s why we’re offering you 50% off one Code + Coconut theme if you buy Genesis using our affiliate link. We make money, you save money!
Ready to make the jump?