Starting a blog is one of the most exciting ventures when it comes to the online world. It’s your own little space on the internet that you can completely customize to whatever you want. As you start consistently blogging, you may find that what you were once writing about is not where your vision still lies. Maybe you have switched your niche or maybe you have changed your writing style, whatever it may be – that change is okay!
As you grow as a blogger and as a person, changes are expected. The important thing is that you roll with those changes. If you keep trying to turn out content that you are not excited about, your readers are going to start taking notice. Stay true to your passions and keep writing about what you love! Your love will show through in your writing and your readers will keep coming back for more. If you find that your blog has changed, it may be time for a rebrand. Here are a few tips and tricks that will help if you are thinking about rebranding your blog.
1) Listen to your instinct
It’s time to ask yourself, is this rebrand necessary? Rebrands can be time-consuming not to mention expensive. If it comes to the point where you don’t think your current blog brand is lining up with your vision, it may be time to change your brand. Are your readers confused at what your blog is actually about? Are you missing out on opportunities because of your current branding? If you think that your branding is hurting you more than it is helping, it’s definitely time to consider a rebrand.
2) Do your research
One thing I always recommend is researching a little before jumping into the rebrand head on. Are you looking to completely change your blog name? Make sure that name is available! Don’t forget to check social media networks too. You want to make sure that you have the same name on all platforms. Research everything! Think about the different colors that you like and what you want your blog to feel like when you first get to your website. Having a good sense of what you want before you start the rebranding process will make it a whole lot easier.
Another thing I always recommend is to do your research when it comes to hiring a designer. If you are thinking about a rebrand, are you going to hire someone to help you or tackle this yourself as a DIY project? If you are thinking about hiring a designer, ask around to your friends to see if they know of anyone that they used and loved. Different designers offer different things so finding the right designer for you and your budget will help you in the long run. Sometimes, hiring a designer will even help you when you come by any tough development issues.
3) Update your content
Once your rebrand is finalized, don’t forget to update all of your social media platforms! Sometimes, bloggers will forget to update their Twitter account or another platform and it can confuse future readers. Confusion may lead them to unfollow if they think your blog is no longer. Be sure that you not only update your logo and blog name (if you changed it!) but your about me and descriptions as well. If you have changed your niche it’s important to keep those current readers updated with what is going on. Also, it can confuse readers if they see something different than what is on your website.
4) Share your new brand!
Share, share, share! Once your new blog is completely live, be sure to tell your readers about it! You may want to even create a blog post about your rebrand if you have made some major changes, just to give your current readers a look into what has changed and what they can expect from you in the future. If you are excited about your new blog direction, your readers will be too! Make your posts shareable so that they can tell their friends about it too. Don’t be afraid to share it on all of your platforms, some readers may come to your blog from Instagram and may miss your post on another platform.
Have you gone through a rebrand recently? What’s the most important thing that you learned from the process? Be sure to share it below!