One question I hear get asked a lot is if a new blogger should get a logo. A logo is a huge part of your brand and one of the first things that readers will associate with you. It may seem like the only way to grab your reader’s attention but I promise it is not the end all be all. Even though a logo is a huge part of your brand, it is not the only part of your brand. You can absolutely grab your reader’s attention through other parts of your website, like the colors, design and of course, your blog! Here are a few tips to help you decide on how to get started with your logo!
Option One: A Simple Logo
If you are not sure of your niche just yet, that is okay! The more you write, you more you will discover what you love to write about and what you are passionate about. You may even change your niche a few times along the way. If you focus too much on the perfect logo, you may start to lose focus on the actual writing aspect of your blog. Focusing on the perfect logo can be stressful and overwhelming, so picking something simple to start is always a good idea. Something as simple as creating a text logo will not only save you money from hiring a designer right away but will also let you start small until you figure out more about your niche and your brand.
If you have Photoshop or Illustrator, you can always create a simple logo in one of those programs as well! When you create the file yourself, you can always go back and tweak the logo as you are defining your brand over time. If those programs are not an option for you, Canva is always a great tool to use as well! It is so easy to use and you can create different logos to find one that you love. Sometimes, creating something simple to start may seem too easy but you may even discover that you love that logo and want to keep it forever.
Option Two: Premade Alternatives
If you want a logo with a little more design to it then just simple text, you can always check out places like Etsy or Creative Market. There are so many different premade logos from artists on those sites for a fair price. They are creative, budget-friendly, and great if you are on a time crunch. They are also an easy way to get started with the design process which allows you to start working on your brand. Finding your niche and your voice is all part of your brand. Finding a logo on Etsy or Creative Market will allow you to find general logos that anyone can use so it may not be super specific to your blog. Just remember that there are so many options on those websites, so you are bound to find one that you love, it may just take a little time!
Option Three: Hiring a Designer
Hiring a designer is the perfect route to go if you already have your niche and brand nailed down, and of course, if you have the budget for it. This is one of the more expensive routes and it can take a bit more time than creating the logo yourself. But keep this in mind: if you’re still new, there is no point spending hundreds of dollar on a designer if you don’t know your voice and your audience. I only recommend hiring a designer once your blog is generating income and you know what you want.
But once you’re ready, hiring a designer is an amazing experience! Not only do you get a professionally designed logo, but you get the expert’s perspective and expertise on the colors and the design you have in mind. They are bound to give you tips on what works well together and what doesn’t.
Always an Option: Rebranding
You don’t have to have the perfect logo from the get-go. If you decide on a simple logo to start, you can always start to plan and think of ideas as you go. After you have started thinking more about the niche you want to specialize in, you always have the option to rebrand later down the road. As your blog and readership grows, you can hire a designer to help you finalize your logo design and your branding. This is always a good option because when you start, sometimes you change what your niche is and what you enjoy blogging about. Your blog grows with you over time and sometimes it can be hard to hire a designer multiple times. Don’t be afraid to go the DIY version or simpler version from the start and rebrand later.
When you are starting out as a new blogger, it is important to have a logo but it’s not important to have the perfect logo from the get-go. Go with whatever feels right at the time for your brand! As you keep writing and growing your blog, you may start to realize that you want to pivot or change your niche a little bit and that’s okay. Your brand, including your logo, can grow with you over time!