Pinterest is one of my favorite social media platforms. It is one of the best tools for growing your blog content and getting your target audience to your website. But, when it comes to really utilizing the platform as much as you can, it can be a little confusing and not to mention time-consuming. Here are 7 things that you should be doing to boost your Pinterest traffic stat!
1. Join New Group Boards
Group boards are a great way to share your content in front of a new audience. You want to have a strategy when it comes to group boards, just like you do with your own account. Just like any other platform, it is important to stay active and pin daily. Try pinning your own pins along with content from other businesses that go along with that specific board’s topic. When it comes to your own content, look for pins that have a high re-pin rate because chances are they will do well! Remember to always check the group board rules just to make sure you don’t violate anything.
Automation is a huge time saver for me and has been a huge help when it comes to growing my Pinterest account. There are so many different schedulers out there but one of my favorites is Tailwind. (Use our links to get a free month if you want to try it out!) You can schedule out all of your pins ahead of time so you are still staying active on your account (and even on group boards) but you can also batch work instead of taking time out of every work day. There are other great schedulers out there like Buffer, Hootesuite and many more. Find one that fits best with your needs and your budget.
3. Updating Pins
If you notice that some of your pins aren’t doing as well as others, don’t be afraid to update the look of your pins! Look at your pins that are getting a lot of traction. Are you seeing any trends? What do the graphics look like? Think about your brand and the colors that you use on a regular basis. You want to make sure that when someone that is familiar with your business sees your pin, they know right away it is from your business. Try updating some of your older pins to see if they start doing better. You can even make a few different styles and test out which ones do better than others.
4. Utilize Old Content
We all have those blog posts that we wrote years ago that we constantly forget to promote. Those posts are still jam-packed with great information that your target audience would love, so why not continue to share? Go back through your website and see what blogs you can create pins for. You can always update your blog posts to make sure that the content is up to date if anything has changed. It also allows you to keep your Pinterest schedule full even if you are not publishing blogs as often as you would like.
5. Pin Your Own Content
Don’t be afraid to pin your own content. You may think you are bombarding your audience with promotional posts but I promise you are not. Chances are with the algorithms these days, they are not seeing everything! Be sure to have a healthy mix of content that you love and content that is your own. Mix up the content that you are sharing with all different blog posts and freebies on your website so that they are seeing a little bit of everything, instead of just seeing your newer blog posts.
6. Capture Their Interest
You have a very short window of capturing your audience’s interest. Pick an image that is clear and interesting and make sure that the description you are writing is catchy. When writing your description, you don’t have to just write the blog post title. Think about what the content is helping your audience do. Create some excitement around the topic. You want to draw the pinners in so that they feel like they absolutely have to save that pin and read your post.
This may surprise you but Pinterest is more of a search engine than a social media platform. For you to succeed, you have to think of it that way to really optimize your pins. Having keywords in each and every pin will help you show up in the search. You will have to research the best target keywords for your content and what your target audience is searching for on Pinterest. Place those keywords throughout your pin descriptions, board descriptions, and even in your profile description. You have great content and you want to make sure that your target audience is able to find it.
These are just a few easy tips that will help you grow your Pinterest traffic. What things are you doing now to help you grow your account?